ASSET GENERATION + SOCIAL MEDIA DESIGN FOR KARAH'S SCENT
Turning Poor Product Photos into Premium Assets to Make a Local Fragrance Brand Accessible & Luxurious
Cropped is a modern short hair salon seeking investment to grow and expand its vision. The founder approached me to transform an information-heavy pitch deck into a clear, compelling story that could confidently communicate the brand’s potential.
Photos from Client
Generated Assets >> Final Design
APPROACH & IMPACT
The original content was dense and text-heavy, making it difficult to quickly grasp key insights. I restructured the narrative, breaking down complex information into a more digestible, slide-by-slide flow that prioritised clarity and momentum.
Through the use of bold typography, vibrant colour, and intentional layout, I translated the brand’s personality into a visual language that felt as confident and distinctive as the business itself. Data was simplified into charts and visual cues, allowing key points to land quickly and effectively.
The result was a presentation designed not just to inform, but to hold attention, build confidence, and support high-stakes conversations. The client walked away with a clear, visually compelling tool to communicate their vision and engage potential investors. Click to see the full presentation.
THE DELIVERABLES
Social Media Design, Sub-Brand Identity Design, Presentation Template, Newsletter,
E-books, Motion Graphics, Flyers, Event Branding, Campaign Design, Email Signature
IMPACT
PowerPoint, Google Slides, Adobe Photoshop
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