Brand System Design
Rolling Out HUMAN Security's Brand Refresh Across Key Touchpoints
HUMAN, formerly White Ops, was undergoing a brand refresh and needed its existing marketing materials adapted to the new visual identity. The work spanned over 100 marketing and technical assets, including multiple presentation templates, case studies, white papers, technical overviews, datasheets, and digital advertising.
Technical Overview Document
Marketing Report
Datasheet Document
Case Studies Documents
Technical Workflow Diagrams
Linkedin Posts
APPROACH & RATIONALE
The work involved more than applying a new logo and colour palette. Each asset was reviewed and redesigned to bring existing materials into the updated brand system while improving clarity, hierarchy, and consistency.
Technical and information-heavy documents were given more breathing room through stronger typography, considered spacing, and clearer content structures. Existing diagrams and technical illustrations were redrawn, helping older materials feel more current without losing the detail required for technical audiences.
Presentation templates were designed as flexible, reusable systems, giving teams a consistent framework for communicating different types of information while maintaining the refreshed HUMAN identity. Across the wider asset library, the approach balanced brand consistency with a more contemporary, editorial sensibility, making complex information clearer, more polished, and easier to navigate.
IMPACT
Over 100 marketing and technical assets were adapted across multiple formats, creating a more consistent and contemporary visual presence across HUMAN's marketing ecosystem. The presentation templates and wider asset system also provided reusable foundations for ongoing communications across sales, marketing, technical, and digital channels.
THE DELIVERABLES
Case Studies, White Papers, Technical Overviews, Datasheets, Reports, Google Display Banners, LinkedIn + Social Banners, Presentation Templates, and other Marketing Collateral
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